What is marketing?

Marketing is a process of generating “Image” of your Business in people’s minds.

What is digital marketing?

Promoting your business through digital channels is known as digital marketing.

Social media, mobile apps, websites, etc. are some examples of digital channels.

What is the importance of digital marketing?

The world is changing nowadays so that your business should make changes too.

No matter how great your product or service is, but you must have to market it to consumers to increase sales and awareness of your business. Nowadays most customers are online. So that your business must be online.

Digital marketing is the most useful marketing type because you can show your product or service to your relevant customers. Yes, it is only possible through digital marketing. There are far more benefits that exist rather than traditional marketing. We will learner it in the next section.

Major Topics Cover under Digital Marketing.

  1. Search Engine Marketing (SEO)
  2. Social Media Marketing (SMM)
  3. Search Engine Marketing / Pay Per Click (SEM / PPC)
  4. Email Marketing
  5. Affiliate Marketing

Difference between traditional and modern digital marketing

  • Traditional Marketing businesses promoted by Magazines, newspapers, TV, Radio, Catalogues, Posters, etc.
  • It is very Costly
  • In this type of marketing interaction with your target audience is less and difficult and also difficult to get feedback.
  • The conversion rate is also poor in it and due to low conversion rate return on investment (ROI) automatically reduced in this type of marketing.

Where is Digital Marketing

  • Businesses promoted Social media, websites, mobile apps, etc.
  • It is Less Costly
  • In this type of marketing interaction with your target audience is easy and also easy to get feedback.
  • The conversion rate is also higher because your AD is seen by a relevant audience of your business and due to higher conversion rate return on investment (ROI) automatically increased in this type of marketing.
  1. Topics Cover under Search Engine Optimization (SEO)

“SEO is the process of ranking your website on the search engine to generate organic traffic on your website.”

But before you have to clear some basic fundamentals related to SEO.

So let’s start one by one.

  1. Website
  2. Search Engine
  3. Internal & External links to the website
  4. Web Crawler
  5. Site Map
  6. Website Traffic
  7. On-page SEO & Off-page SEO
  8. White Hat, Black Hat & Grey Hat SEO
  1. Website:

The website is just like your shop on the internet where you can store data. Name of the website which is known as a domain is just like the name of your shop and hosting is just like land on the internet on which your shop (website) is built.

    EX: www.tekonetz.com is website

  1. Search Engine:

It is also one kind of website which is helpful to search for anything on the internet. Google, Yahoo, Bing, Etc. are examples of search engines.

EX: www.google.com is Search Engine

  1. Internal & External links to the website

URL link connection between two pages of the same website is known as internal links & the URL link connection between two pages of the different websites is known as external links. External links are also known as backlinks.

EX: when you go to https://tekonetz.com/home to https://tekonetz.com/about-us/ is known as an internal link & when you go to https://www.facebook.com/tekonetz to https://tekonetz.com/ it is known as the external link (backlink).

  1. Web Crawler:

A web crawler is one kind of technical robots or you can say that it is an algorithm of google which reads data on your whole website. They go from one page to another page from internal & external links. A crawler is designed to read data and checking the quality of it. Web crawlers play the most important role in ranking your website on google. Providing quality content can help to rank your website easily.

  1. Site Map:

A site map is one kind of file that shows how your website is built. The site map shows all internal links between different pages of your website. A site map is helpful for crawlers to read web data efficiently.

EX: This is how a sitemap file looks like

  1. Website Traffic:

Website traffic is the number of visitors to your website. Either they are a one-time visitor or they are recurring visitors. You can see your website traffic by using google analytics. Google analytic is a tool by Google that provides A2Z information about your website visitors.

The dashboard of Google analytic

  1. On-Page & Off-Page SEO:

When you optimize your website performance is known as on-page SEO. Reducing website opening time, fill out good Meta title and Meta description, setting up a sitemap, etc. activities included in on-page SEO.

EX: Submit your website URL HERE and see which improvements are necessary for your website for on-page SEO

Where in off-page SEO you generate backlinks for your website. Try to increasing website visitors and people engagement of website etc. activities included in off-page activities.

EX: Check out off-page activity checklist HERE

  1. White Hat, Black Hat & Grey Hat SEO:

Black hat SEO is the process of tricking google for SEO in a short time. It is generally done by generating useless backlinks in large quantities, by auto blogging, by keyword stuffing, by spamming blogs & forums, by article scraping, and by using some software.

Where White Hat SEO is the process of generating website traffic by providing quality content to users. White Hat SEO is more useful in the long run and provides you better results than Black Hat SEO.

And in Grey Hat SEO, it is a mixture of White Hat and Black Hat SEO.

  1. Social Media Marketing (SMM)

Social Media Marketing is part of digital marketing in which marketing is done by using social media. Facebook, Linkedin, Twitter, Instagram, etc are an example of social media.

There are some terms is used in social media marketing. Let’s see which they are.

  1. Page View
  2. Page New Likes
  3. Page Follower
  4. Post Reach
  5. Post Engagement
  6. Responsiveness
  7. Paid Reach
  8. Organic Reach
  1. Page View:

Page views are the total number of times your Facebook Page was viewed during the time period you select.

  1. Page New Likes:

This total is the number of unique individuals who liked your Facebook Page during a specific date range that you set yourself.

  1. Page Follower:

This total is the number of individuals who follow your Facebook Page.

  1. Post Reach:

This is the number of people who have seen your post. Your post counts as reaching someone when it’s shown in their News Feed. Figures displayed in Insights are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.

  1. Post Engagement:

This is the number of engaged individuals who have clicked anywhere on one of your Facebook Page posts. For example, someone could have liked one of your posts, commented on it, or shared it.

  1. Responsiveness:

The response rate is the percentage of new messages that your Page sends an initial response to on the day they’re received. Response time is the average time it takes your Page to send initial responses to new messages in one day.

  1. Paid Reach:

This is the number of unique individuals who saw a specific post from your Page through a paid source like a Facebook Ad or Promoted Post.

  1. Organic Reach:

Organic reach is the number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.

So, you should try to generate more engagement with your content which you post on social media and which can be done by quality content.

You can also do paid promotions to get more engagement. This is known as Social Media Marketing.

  1. Search Engine Marketing / Pay Per Click (SEM / PPC)

PPC means pay per click in which advertisers pay each time a user clicks on one of their online ads.

The different types of PPC ads include search ads, local search ads, display ads, and remarketing. These ads can show up on web pages, social media platforms, web pages, and mobile apps

There are major two tools used to run AD on the website.

Google Adwords & Google Adsense

1.1 Google Adwords :

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

Google AdWords is for whom who want to publish ads of their business on someone’s website

You have to pay for that.

1.2 Google Adsense

Google AdSense is an advertising placement service that is designed for website publishers who want to display advertisements on website pages.

Google Adsense is for whom who want to publish ads of someone’s business on their website

You can earn through it.

  1. Email Marketing

E-mail marketing is one kind of method for digital marketing. In E-mail marketing, marketing mail being sent to product or service related audience, and then they will approach you if they are interested in your product or service.

E-mail marketing is effective in any case because most professional people check their email first and consider it seriously so that there are higher chances of a good conversion rate.

  1. Affiliate Marketing

In simple words your give commission to the person who brought customers for your product or service.

For Example, if someone promotes your product or service on his/her youtube channel and you give him/her commission per customer who buys your product or service by your youtube channel it is known as affiliate marketing.